“Lady Gaga’s universal appeal makes her a subject of fascination. A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers.
“Coty is recognized as a world leader in celebrity fragrance. Globally, Coty‘s leadership in celebrity fragrance is undisputed. We welcome Lady Gaga to the Coty family and look forward to breaking boundaries that will allow people to experience beauty in a different and unique way.”What do you think it'll smell like?